Products and services customizable to each desired lifestyle, providing well-being and security to everyone.
This industry is beginning to adopt a user-centered approach, where accessibility, well-being and transparency of information have become fundamental components within the health and beauty industry.
In addition, the market is looking for product recommendations and customizable services that help them achieve the lifestyle they want, so we are beginning to see trends of prevention of their needs, enabled through digital tools.
Health & Beauty
Products and services customizable to each desired lifestyle, providing well-being and security to everyone.
This industry is beginning to adopt a user-centered approach, where accessibility, well-being and transparency of information have become fundamental components within the health and beauty industry.
In addition, the market is looking for product recommendations and customizable services that help them achieve the lifestyle they want, so we are beginning to see trends of prevention of their needs, enabled through digital tools.
Opportunities
Opportunities
Provide comprehensive and personalized
solutions for the customer, using their information to make on-demand recommendations for products in different areas (fitness, nutrition, beauty, self-care, mental, sleep, among others).
Migration of the marketing
ecosystem to digital platforms.
Use of data to generate insights
about patients and the operation, enabling the prediction of needs.
Digitization of the relationship
between health-care professionals, patients and pharmaceutical companies / laboratories, in order to ensure optimal experience, convenience and safety.
Capabilities
Capabilities
Innovation strategy
Business design
Service design
Customer experience design
Employee experience design
Digital product prototyping and development
UX/UI