By putting the user at the center of every decision, the success of the project is ensured and the generation of value for your company. Where to begin? Achieving digital transformation can be a great challenge for enterprises, especially when the path to accomplish it is unknown. The objective of this stage is to attain a general understanding of the current situation of the company, the relationship with their collaborators, the present experience with their clients and the technological infrastructure. With this, we aim to identify and prioritize possible innovation roadmaps that impact the digital transformation strategy. How to frame the project? Based on your goals, we identify the innovation quadrant in which to focus the project. Whether you are looking to improve existing products, take them to new markets, reinforce the core of your business with new products and services, or venture into new verticals; our projects will lead you to focus innovation with the strategy that best suits you. How to develop the project? All our projects start with a challenge, accompanied by a question: What do we want to achieve? In the first stage, the main objective is to achieve a shared vision. The challenge, objectives and context of the project are defined. This stage identifies the pain points and the value generators of the users, understanding the journey that they travel within their experience with a product or service. At this stage the focus is on identifying the possible innovation routes for the product or service, generating the first concepts and defining the key functionalities within the new experience. Here we refine and define together with stakeholders the innovation routes, we design the ideal experience, the prototype (MVP) and the strategy towards the pilot test.
The user as origin and destination.
Immersion
Innovation Quadrants
The process
Once the objective has been defined, the project goes through four main stages.
01
Discovery
Shared vision of the goal
02
Exploration
of the user and the market
03
Ideation
Co-creation with the client
04
Definition
New Customer Journey