Apymsa – UMY
Product Design // Strategic Design // UX & UI Design
Apymsa – UMY
Product Design // Strategic Design // UX & UI Design
How was the project created?
How was the project created?
Challenge
Through digitalization, we managed to improve the customer experience when taking their car to the workshop, minimizing the stress generating factors such as: uncertainty due to the lack of knowledge in mechanical subjects, unpunctual delivery times, poor customer service, among others. We identified that mismanagement and the lack of communication from automotive workshops, puts their professionalism at stake.
Project
With a user-centric approach, we analyzed the principal needs of automotive workshops and their clients’. Later on, we made a profound analysis of the pain generators and the jobs to be done from the actual journey looking to integrate a digital product by designing a new experience that provides transparency and empowerment to users when they arrive at the workshop.
This new experience is made up of three digital products which serve each of the users involved in the journey (users, automotive workshops & UMY), which coexist among each other ensuring a functional experience for UMY users. To enrich the different products, we designed enablers that generate value to the clients and to the workshops.
How do we generate value?
- Through a user-centric experience which simplifies the maintenance of the user’s car.
- Empowering the user with information and transparency during the process.
- Enabling a way to attract new clients for automotive workshops.
Designing concepts that improve the experience of taking the car to the workshops through digital products. - Facilitating digital payment methods for automotive workshops and their clientes according to their preferences.
Challenge
Through digitalization, we managed to improve the customer experience when taking their car to the workshop, minimizing the stress generating factors such as: uncertainty due to the lack of knowledge in mechanical subjects, unpunctual delivery times, poor customer service, among others. We identified that mismanagement and the lack of communication from automotive workshops, puts their professionalism at stake.
Project
With a user-centric approach, we analyzed the principal needs of automotive workshops and their clients’. Later on, we made a profound analysis of the pain generators and the jobs to be done from the actual journey looking to integrate a digital product by designing a new experience that provides transparency and empowerment to users when they arrive at the workshop.
This new experience is made up of three digital products which serve each of the users involved in the journey (users, automotive workshops & UMY), which coexist among each other ensuring a functional experience for UMY users. To enrich the different products, we designed enablers that generate value to the clients and to the workshops.
How do we generate value?
- Through a user-centric experience which simplifies the maintenance of the user’s car.
- Empowering the user with information and transparency during the process.
- Enabling a way to attract new clients for automotive workshops.
Designing concepts that improve the experience of taking the car to the workshops through digital products. - Facilitating digital payment methods for automotive workshops and their clientes according to their preferences.
Who are we designing for?
Through user-centric workshops, we identified the different types of business and people, seeking to create a product that meets their real needs with the main goal of simplifying the implementation and acceptance of the digital product in the market.
Based on the different users’ needs, we found similarities in the decision-making, infrastructure and others, defining the key archetypes (early adopters) for the product launch./span>
Who are we designing for?
Through user-centric workshops, we identified the different types of business and people, seeking to create a product that meets their real needs with the main goal of simplifying the implementation and acceptance of the digital product in the market.
Based on the different users’ needs, we found similarities in the decision-making, infrastructure and others, defining the key archetypes (early adopters) for the product launch.
The path to the MVP
During the design phase, we defined the functionalities, the reach and the necessary modules for the hipotesis validation in the market through a MVP (prototype).
The MVP, contemplates the designed experience and dismisses the development of secondary modules and functionalities that could postpone the project launching. We know that once the project is launched, it will be challenged by users, where we will seek to capitalize on the learnings ensuring the continuous improvement of UMY.
The path to the MVP
During the design phase, we defined the functionalities, the reach and the necessary modules for the hipotesis validation in the market through a MVP (prototype).
The MVP, contemplates the designed experience and dismisses the development of secondary modules and functionalities that could postpone the project launching. We know that once the project is launched, it will be challenged by users, where we will seek to capitalize on the learnings ensuring the continuous improvement of UMY.