Bodylogic
Product design // Strategic design // MVP development // UX & UI design
Bodylogic
Product design // Strategic design // MVP development // UX & UI design
How was the project created?
How was the project created?
Challenge
The infrastructure and online shopping experience for distributors in this multilevel was dysfunctional. The objective was to redesign the e-commerce and the distributor’s work tools, in order to increase sales and business growth, through a world-class experience, achieving cohesion between communication, design and the brand.
Project
From interviews with national and international distributors, the different pain points were understood, on which they highlighted the need for a unified communication channel where the information towards the distributor was clear. The digital infrastructure was also deeply analyzed in order to connect the new experience and develop the necessary new functionalities.
How do we generate value?
- Redesign of the experience, improving the relationship with the distributor.
- Incursion to a new market for the company (B2C).
- Optimization of business processes.
- Design of a tool focused on distributors.
- Integration to the back-end structure to avoid modifying the current operation.
- Creation of a scalable tool.
Challenge
The infrastructure and online shopping experience for distributors in this multilevel was dysfunctional. The objective was to redesign the e-commerce and the distributor’s work tools, in order to increase sales and business growth, through a world-class experience, achieving cohesion between communication, design and the brand.
Project
From interviews with national and international distributors, the different pain points were understood, on which they highlighted the need for a unified communication channel where the information towards the distributor was clear. The digital infrastructure was also deeply analyzed in order to connect the new experience and develop the necessary new functionalities.
How do we generate value?
- Redesign of the experience, improving the relationship with the distributor.
- Incursion to a new market for the company (B2C).
- Optimization of business processes.
- Design of a tool focused on distributors.
- Integration to the back-end structure to avoid modifying the current operation.
- Creation of a scalable tool.
Who are we designing for?
We have two main customer segments: the product distributors, who represent the main commercial channel of the business, and the final consumers of the products, who represent a new market segment for the company.
For the first one, the most important thing was to have a functional work tool, while for the other, the aim was to facilitate the purchase of the products.
Who are we designing for?
We have two main customer segments: the product distributors, who represent the main commercial channel of the business, and the final consumers of the products, who represent a new market segment for the company.
For the first one, the most important thing was to have a functional work tool, while for the other, the aim was to facilitate the purchase of the products.
The path to the MVP
Once having a deep understanding of the operation of the company and the operation of the multilevel, the shopping experience was redesigned as well as the work tool for distributors. In addition to this, a new B2C sales channel was also opened.
In addition, the digital infrastructure on which the company is built was fully understood and how the new products of the experience would have to be connected was analyzed. The product continues in the development stage.
The path to the MVP
Una vez teniendo un entendimiento profundo de la operación de la empresa y del funcionamiento del multinivel, se rediseñó la experiencia de compra así como la herramienta de trabajo para los distribuidores.
In addition, the digital infrastructure on which the company is built was fully understood and how the new products of the experience would have to be connected was analyzed. The product continues in the development stage.