Karlo
Product design // Strategic design // MVP Development // Product Development // UX/UI Design
Karlo
Product design // Strategic design // MVP Development // Product Development // UX/UI Design
How was Karlo created?
How was Karlo created?
Challenge
Support automotive agencies in digitizing their business processes, collection and management, in order to optimize the operation while providing customers with a better experience.
Project
We identified that most automotive agencies have manual processes, and in order to be able to compete in the market, they need to get closer and closer to the customer every time, as well as provide them with facilities and personalize their experience.
From here a new venture for the company arose, for which three products were designed and developed to improve the customer experience in automotive agencies; Karpay, Karbot and Karplace. In the first, payment for services, advances, spare parts and sections is facilitated, through a varied offer of payment methods and the ability to defer it to months. In the second, a bot is implemented in WhatsApp and FB (virtual business center) to channel digital prospects to the different departments automatically, thus reducing service time. The third is a pre-owned car marketplace for agency groups, where shared inventories are centralized and promoted, simplifying their management.
How do we generate value?
- Optimizing processes and minimizing service time.
- Creating a platform that responds to the changing tendencies in the automotive commercialization market.
- Providing accessible tools that allow distributors to adapt to the changing scene of the industry.
- An increase in the average ticket in after-sales departments.
- Improving the customer experience through transparency, accessibility to information, agile processes supported by easy-to- use digital tools.
- Giving users the ability to choose from different ways to make and defer their payments.
- Digitizing the process of putting a car on hold.
Challenge
Support automotive agencies in digitizing their business processes, collection and management, in order to optimize the operation while providing customers with a better experience.
Project
We identified that most automotive agencies have manual processes, and in order to be able to compete in the market, they need to get closer and closer to the customer every time, as well as provide them with facilities and personalize their experience.
From here a new venture for the company arose, for which three products were designed and developed to improve the customer experience in automotive agencies; Karpay, Karbot and Karplace. In the first, payment for services, advances, spare parts and sections is facilitated, through a varied offer of payment methods and the ability to defer it to months. In the second, a bot is implemented in WhatsApp and FB (virtual business center) to channel digital prospects to the different departments automatically, thus reducing service time. The third is a pre-owned car marketplace for agency groups, where shared inventories are centralized and promoted, simplifying their management.
How do we generate value?
- Optimizing processes and minimizing service time.
- Creating a platform that responds to the changing tendencies in the automotive commercialization market.
- Providing accessible tools that allow distributors to adapt to the changing scene of the industry.
- An increase in the average ticket in after-sales departments.
- Improving the customer experience through transparency, accessibility to information, agile processes supported by easy-to- use digital tools.
- Giving users the ability to choose from different ways to make and defer their payments.
- Digitizing the process of putting a car on hold.
Who are we designing for?
Karlo seeks to help automotive agencies at different times throughout their customer relationship.
These needs were transformed into products and functionalities, which were developed and tested in the market. With each iteration, the users were better known, in this way improvements were made to provide the best solution for agencies and the best experience for users.
Who are we designing for?
Karlo seeks to help automotive agencies at different times throughout their customer relationship.
These needs were transformed into products and functionalities, which were developed and tested in the market. With each iteration, the users were better known, in this way improvements were made to provide the best solution for agencies and the best experience for users.
Product Challenges
Like any successful product, Karlo continues to evolve, learning from the experience of its users and adapting to the changing scenario in which it operates.
One of the main challenges that we identified in distributors and agencies was to optimize the sales funnel, without losing that personal touch, which is very important in significant transactions such as the purchase of a new car. On the customer’s side, we observed that they seek to obtain a personalized treatment with user-centric solutions.
Product Challenges
Like any successful product, Karlo continues to evolve, learning from the experience of its users and adapting to the changing scenario in which it operates.
One of the main challenges that we identified in distributors and agencies was to optimize the sales funnel, without losing that personal touch, which is very important in significant transactions such as the purchase of a new car. On the customer’s side, we observed that they seek to obtain a personalized treatment with user-centric solutions.