Milagro por México
Product Design // Strategic Design // MVP Development // UX & UI DesignI
Milagro por México
Product Design // Strategic Design // MVP Development // UX & UI Design
How was the project created?
How was the project created?
Challenge
To bring the rosary to anyone, in a natural and personalized way, where everyone could unite in prayer for Mexico, designing a new experience for religious and non-religious people. In addition, it seeks to promote the values of love, union and peace, at a difficult time for Mexico in all social aspects.
Project
Understanding that young catholics have been changing over time and removing the rigidity that religion represented, the design and development of an app with customizable prayer goals and objectives is created, which can be used individually or shared with the family . Goals are not only set around prayer, but also around positive actions and good works.
Results
- Over 38,000 downloads.
- Multiplication of good works and prayers for Mexico.
- A national effort to highlight the importance of the values of love, unity and peace, to counter the political speech of division.
- A tool that seeks social union and provides a space for reflection.
Challenge
To bring the rosary to anyone, in a natural and personalized way, where everyone could unite in prayer for Mexico, designing a new experience for religious and non-religious people. In addition, it seeks to promote the values of love, union and peace, at a difficult time for Mexico in all social aspects.
Project
Understanding that young catholics have been changing over time and removing the rigidity that religion represented, the design and development of an app with customizable prayer goals and objectives is created, which can be used individually or shared with the family . Goals are not only set around prayer, but also around positive actions and good works.
Results
- Over 38,000 downloads.
- Multiplication of good works and prayers for Mexico.
- A national effort to highlight the importance of the values of love, unity and peace, to counter the political speech of division.
- A tool that seeks social union and provides a space for reflection.
Who are we designing for?
Seeking to reach young people or pretty much anyone who wants to have a very friendly experience that fits their time and needs, to pray the rosary or even just fractions of it, according to their very own preferences.
Through user-centric research, a tool was designed with a visual language that is inclusive of all Catholics, according to current trends and a personalized way of praying.
Who are we designing for?
Seeking to reach young people or pretty much anyone who wants to have a very friendly experience that fits their time and needs, to pray the rosary or even just fractions of it, according to their very own preferences.
Through user-centric research, a tool was designed with a visual language that is inclusive of all Catholics, according to current trends and a personalized way of praying.
Product challenge
This tool was developed in 2018, taking into account the result of the design phase of the project. This tool had multiple iterations and different functionalities taking into account the usability of the users.
Some of these functionalities are:
- Audio guided prayer.
- Personalization of funds.
- Inclusion of good works.
As of today, the project continues, accounting for 8,993,000 Hail-Marys prayed within the application and 119,000 good works, being closer to uniting Mexico and strengthening the values of love, union and peace.
Product challenge
This tool was developed in 2018, taking into account the result of the design phase of the project. This tool had multiple iterations and different functionalities taking into account the usability of the users.
Some of these functionalities are:
– Audio guided prayer –
– Personalization of funds –
– Inclusion of good works –
As of today, the project continues, accounting for 8,993,000 Hail-Marys prayed within the application and 119,000 good works, being closer to uniting Mexico and strengthening the values of love, union and peace.