Pin
UX & UI Design // MVP Development
Pin
UX & UI Design // MVP Development
How was the project created?
How was the project created?
Challenge
The challenge here was to create a real estate crowdfunding platform that would be attractive and of interest to young investors looking for investments that fit their pockets, giving them access to different real estate projects on a single platform.
Project
This project sought to create a friendly and attractive experience for investor users, where they could monitor and consult how their real estate investments are going, and have access to know all the different projects offered by the group’s portfolio, and the in-depth details of each one: design, location, expected performance, project start and end dates, performance payment periodicity, entry ticket, among others.
How do we generate value?
- More than 400 investor registrations in the first month.
- Fundraising of more than $ 700,000 MXN in the first 30 days.
A new income channel for the development of real estate projects. - High-level experience for investing users.
- 100% digital investor management, from onboarding to monitoring your investments.
Challenge
The challenge here was to create a real estate crowdfunding platform that would be attractive and of interest to young investors looking for investments that fit their pockets, giving them access to different real estate projects on a single platform.
Project
This project sought to create a friendly and attractive experience for investor users, where they could monitor and consult how their real estate investments are going, and have access to know all the different projects offered by the group’s portfolio, and the in-depth details of each one: design, location, expected performance, project start and end dates, performance payment periodicity, entry ticket, among others.
How do we generate value?
- More than 400 investor registrations in the first month.
- Fundraising of more than $ 700,000 MXN in the first 30 days.
A new income channel for the development of real estate projects. - High-level experience for investing users.
- 100% digital investor management, from onboarding to monitoring your investments.

Who are we designing for?
The design of this project was specifically focused on millennials, young people who had knowledge of platforms and digital models, who seek security for their savings by investing in real estate projects with small investment amounts.

Who are we designing for?
The design of this project was specifically focused on millennials, young people who had knowledge of platforms and digital models, who seek security for their savings by investing in real estate projects with small investment amounts.


The path towards the MVP
At the end of the design stage, a digital product for investors was defined where all their experience was centralized, providing accessibility and transparency to their investment portfolio, where they could also request new investments in different projects offered by the group.
Along with this, a product was also defined for the internal management of the company and investors that centralized all the information, from the application process to the performance of their investments.
The path towards the MVP
At the end of the design stage, a digital product for investors was defined where all their experience was centralized, providing accessibility and transparency to their investment portfolio, where they could also request new investments in different projects offered by the group.
Along with this, a product was also defined for the internal management of the company and investors that centralized all the information, from the application process to the performance of their investments.
