Ribera de Chapala
Product design // MVP development // UX & UI design
Ribera de Chapala
Product design // MVP development // UX & UI design
How was the project created?
How was the project created?
Challenge
Home to Mexico’s largest freshwater body, Ribera de Chapala is a region rich in culture, tradition, history and nature. Nonetheless, it is not well positioned as a tourist destination. Most of its visitors are people that live close by or North American citizens, for whom this place is the ideal resting destination. This project’s main objective was to turn Ribera de Chapala into one of Mexico’s top tourist destinations, attracting a greater number of tourists per year and increasing the region’s economic flow. In order to achieve this, a positioning strategy was developed using digital tools, concentrating all the Ribera de Chapala’s attractions, and matching this offer with what generates the most value to the target market.
Project
Through a user-centric approach, we discovered the main pain points and value generators throughout the touristic investigation experience. We also observed that there wasn’t enough available information about the region’s touristic offer. This way, we developed a web app around the Ribera de Chapala’s brand (which includes recreational activities, restaurants, cultural opportunities, etc.), which capitalizes on the things we learned about the target market. In addition, we developed a tool with which, based on quick and simple questions, the platform generates recommendations on activities, restaurants and even tourist routes.
How do we generate value?
- By positioning Ribera de Chapala as an attractive and inclusive tourist destination brand.
- By increasing the volume of tourism inside the Ribera de Chapala, thus stimulating the economic development of the region.
- By providing users with greater information transparency, concentrating all of the area’s attractions in a single site.
- By offering users a personalized experience during the exploration of the tourist destination, enable through a profiling tool (“Build your trip”).
Challenge
Home to Mexico’s largest freshwater body, Ribera de Chapala is a region rich in culture, tradition, history and nature. Nonetheless, it is not well positioned as a tourist destination. Most of its visitors are people that live close by or North American citizens, for whom this place is the ideal resting destination. This project’s main objective was to turn Ribera de Chapala into one of Mexico’s top tourist destinations, attracting a greater number of tourists per year and increasing the region’s economic flow. In order to achieve this, a positioning strategy was developed using digital tools, concentrating all the Ribera de Chapala’s attractions, and matching this offer with what generates the most value to the target market.
Project
Through a user-centric approach, we discovered the main pain points and value generators throughout the touristic investigation experience. We also observed that there wasn’t enough available information about the region’s touristic offer. This way, we developed a web app around the Ribera de Chapala’s brand (which includes recreational activities, restaurants, cultural opportunities, etc.), which capitalizes on the things we learned about the target market. In addition, we developed a tool with which, based on quick and simple questions, the platform generates recommendations on activities, restaurants and even tourist routes.
How do we generate value?
- By positioning Ribera de Chapala as an attractive and inclusive tourist destination brand.
- By increasing the volume of tourism inside the Ribera de Chapala, thus stimulating the economic development of the region.
- By providing users with greater information transparency, concentrating all of the area’s attractions in a single site.
- By offering users a personalized experience during the exploration of the tourist destination, enable through a profiling tool (“Build your trip”).
Who are we designing for?
This project was designed for Mexico’s national tourism market, without overlooking the international market, primarily from the United States and Canada.
The website centralizes all the information about this tourist destination, facilitating its positioning.
Who are we designing for?
This project was designed for Mexico’s national tourism market, without overlooking the international market, primarily from the United States and Canada.
The website centralizes all the information about this tourist destination, facilitating its positioning.
The path towards the MVP
After the design and development process, the generated product is called an MVP (minimum Viable Product).
In this case, the MVP was a web app that prioritized the essential features over those that complement the user’s experience. As an MVP, the product is ready to be deployed inside its target market, generate results and collect new information about the users, in order to improve their experience while at the same time promoting Ribera de Chapala as a destination brand.
The path towards the MVP
After the design and development process, the generated product is called an MVP (minimum Viable Product).
In this case, the MVP was a web app that prioritized the essential features over those that complement the user’s experience. As an MVP, the product is ready to be deployed inside its target market, generate results and collect new information about the users, in order to improve their experience while at the same time promoting Ribera de Chapala as a destination brand.