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Digital business model for generating surveys

2024

KOMET

We create a digital business model for the generation of telephone and digital surveys through a SaaS modality

Design // Product // Development // Customer experience

Challenge:

A recognized company in Mexico dedicated to the generation of data and its statistical use sought us out to design a technological product that would boost its diversification and growth.

“We want the product to be a multifunctional tool that can be used by different sectors, companies and clients”

what do we achieve?

Define the product infrastructure that will integrate the software with the necessary hardware to automate calls and data collection, without neglecting the user experience.

Además de un producto digital, es el vehículo para:

  • Mejorar la experiencia en el levantamiento de encuestas, al brindarles una herramienta digital que facilita el uso, brindando la información buscada por el usuario de manera atractiva, sencilla y completa.
  • Diversificar los usuarios, desde consultores políticos hasta mercadólogos, se sentirán satisfechos al utilizar una plataforma que les brinde todo tipo de herramientas.
  • Lograr la escalabilidad de la empresa, a partir del uso de una herramienta que genere valor a los clientes.
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How did we do it?

We understood the partners' vision of the product and through technical research we managed to define the system architecture and its user experience.

Immersion

After multiple conversations with partners and market research, we were able to detect the key functionalities that the product should include.

Exploration

Ideation

Definition

We define the system architecture, the totality of user stories, the navigation flows and the interfaces necessary for software development, without losing sight of the user experience and product quality.

Construction

Using an agile methodology, we develop the product. At the same time, we achieved successful integration with the hardware. During this process, exhaustive testing was carried out by users and by the technical part with the aim of ensuring a high quality experience when interacting with the product.

Immersion

Exploration

After multiple conversations with partners and market research, we were able to detect the key functionalities that the product should include.

Ideation

Definition

We define the system architecture, the totality of user stories, the navigation flows and the interfaces necessary for software development, without losing sight of the user experience and product quality.

Construction

Using an agile methodology, we develop the product. At the same time, we achieved successful integration with the hardware. During this process, exhaustive testing was carried out by users and by the technical part with the aim of ensuring a high quality experience when interacting with the product.

TAGS

INDUSTRIES

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Let's talk about what we can

build together

CONTACT US
APTO EDUCATION

Let's talk about it
that we can

build
together

CONTACT US
APTO EDUCATION

APTO Innovación S.A.P.I de C.V.

Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico

+52 (33) 1814-5528

info@apto.mx

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