The Qualitative Ideation Canvas is a tool that facilitates the generation and organization of ideas during the design and innovation process. It focuses on qualitative aspects, such as user perceptions, experiences, and feelings, rather than just quantitative data. The canvas helps structure and visualize ideas related to problems, opportunities, and potential solutions based on deep user understanding. In the innovation and design process, the Qualitative Ideation Canvas enables teams to explore ideas more creatively and empathetically, ensuring that proposed solutions are well-grounded in user context and needs. This fosters a more holistic and user-centered approach, facilitating the generation of innovative and relevant solutions.