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Digitalization in B2B2C experiences

2024

KARL

We digitize commercial and administrative processes for service in automotive agencies and other businesses.

Product design / Strategic design / MVP development / UX & U design

Challenge:

Having worked in the automotive industry for many years, we realized there was a huge opportunity to improve the automotive service and maintenance experience through technology.

“They tell me that my car is ready for delivery, and it still takes me 45 minutes to get to the dealership” - User

what do we achieve?

We designed a digital payment solution that integrates with the service experience established by brands and the administrative systems of automotive agencies (DMS) to provide transparency and flexibility to the customer.

  • Today, it is a solution that is in operation in more than 230 automotive agencies in Mexico.
  • More than 8 allies and integrations with financial institutions, aggregators, payment gateways at international level.

How did we do it?

After a paradigm shift in the business model, we realized that there was a latent problem in the administrative process and in the customer experience in automotive service.

Immersion

We had multiple conversations with different automotive groups to validate the problem and identify similarities in terms of administrative processes and technological infrastructure.

Exploration

We validate the problem from a user-centric perspective through ethnographic research where we analyze the customer payment process and their NPS at the end of a service operation.

Ideation

We mapped a general journey of the solution that could be embedded in the processes of multiple clients, and with this we devised valuable functionalities for the administrative layer and the client.

Definition

We defined the MVP route prioritizing the main opportunities that existed in the operation and in the customer experience. In addition to this, we identified a product evolution route.

Construction

The first prototype was created, achieving rapid market penetration by improving the operational experience and boosting customer preference towards our channels.

Immersion

We mapped a general journey of the solution that could be embedded in the processes of multiple clients, and with this we devised valuable functionalities for the administrative layer and the client.

Exploration

We had multiple conversations with different automotive groups to validate the problem and identify similarities in terms of administrative processes and technological infrastructure.

Ideation

We validate the problem from a user-centric perspective through ethnographic research where we analyze the customer payment process and their NPS at the end of a service operation.

Definition

We defined the MVP route prioritizing the main opportunities that existed in the operation and in the customer experience. In addition to this, we identified a product evolution route.

Construction

The first prototype was created, achieving rapid market penetration by improving the operational experience and boosting customer preference towards our channels.

TAGS

INDUSTRIES

Some of the projects we have done
MADE UNDER THIS METHODOLOGY

COPPEL UNIFORMS

Strategy

COPPEL UNIFORMS

  • Strategy
We created a comprehensive solution that transforms uniform management for more than 130,000 Grupo Coppel employees, optimizing time and resources and significantly improving employee experience.

ITESO

DESIGN

ITESO

  • DESIGN
We design digital and service solutions that simplify and improve access and interaction with university services for the entire ITESO community.

SAN CARLOS GROUP

Design

SAN CARLOS GROUP

  • Design
We redefine the real estate buying experience, the most important purchase in life

SUNBANK

Design

SUNBANK

  • Design
We designed a digital tool that streamlines the financing, quoting and sales processes for solar systems.

FANOSA

Design

FANOSA

  • Design
We design and develop a portal that automates commercial processes in B2B relationships

BANCOPPEL

Design

BANCOPPEL

  • Design
We are expanding the digital functionality of SME credit to meet their needs during the pandemic

GASCARD

Design

GASCARD

  • Design
We designed a benefits program from a user-centric approach that drives loyalty in the gas sector and improves the customer experience.

NMP

Strategy

NMP

  • Strategy
We build a roadmap of innovation initiatives to improve the user and business journey in the car's commitment cycle.

V1N

Design

V1N

  • Design
We designed a marketplace that revolutionizes the experience of buying and selling tuning auto parts.

NUNSAM

Design

NUNSAM

  • Design
We transformed the electronic billing experience with a redesign focused on usability and efficiency.

AUTEX ACADEMY

Design

AUTEX ACADEMY

  • Design
We designed an LMS platform to digitalize the training of mechanics and connect learning with access to specialized products.

INTERMAQ

Design

INTERMAQ

  • Design
We create digital solutions to digitally transform service management in the CNC machinery industry

ATHLETE CONST.

Design

ATHLETE CONST.

  • Design
We developed a digital platform that connects young athletes with recruiters and sponsors, boosting their visibility and opportunities.

PoS SYSTEM

Design

PoS SYSTEM

  • Design
We designed a point-of-sale system specialized in the automotive aftermarket industry and SMEs.

YAYEGO

Design

YAYEGO

  • Design
We digitize the food supply experience for restaurants and franchises.

BOOKNOW

Design

BOOKNOW

  • Design
We digitalize the operation and management of premium memberships to scale the business model.

ROMIO

Design

ROMIO

  • Design
We designed a digital platform that facilitates vehicle rental, allowing users to safely rent cars directly from their owners.

EPIC

Design

EPIC

  • Design
We redesigned the business process, capitalizing on improvements in system architecture and the experience of the different users who interact with the tools.

CHAPALA RIBERY

Design

CHAPALA RIBERY

  • Design
We create a digital experience that transforms how travelers discover and enjoy the Ribera de Chapala.

FALGO

Design

FALGO

  • Design
We designed a digital solution to optimize the application and granting of payroll loans for public and private sector employees.

FINTECH REMITTANCES

Design

FINTECH REMITTANCES

  • Design
We created a digital solution that transforms remittance management and connects Mexican families with access to financing.

WEDDING PLANNING

Design

WEDDING PLANNING

  • Design
We designed a digital wedding planning platform that facilitates both the planning of the bride and groom and the operational management of the team.

APYMSA B2B

Design

APYMSA B2B

  • Design
We transform the digital experience for B2B clients

KARL

Design

KARL

  • Design
We digitize commercial and administrative processes for service in automotive agencies and other businesses.

RADEC

Design

RADEC

  • Design
We designed and developed a digital tool that simplifies administrative processes, shortens supply times and improves the relationship between Radec and its customers.

KOMET

Design

KOMET

  • Design
We create a digital business model for the generation of telephone and digital surveys through a SaaS modality

CARL'S JR.

Design

CARL'S JR.

  • Design
We developed a rewards system for a multi-brand franchise group

KAZAM

Design

KAZAM

  • Design
We designed a digital product that would improve and centralize the experience in the preventive and corrective service scheduling process for cars in Mexico

BODYLOGIC

Design

BODYLOGIC

  • Design
We redesigned the distributor experience with tools to increase sales

BAYWA re

Customer Journey

BAYWA re

  • Customer Journey
We analyze the current Customer Journey of BayWa re Mexico Installers to detect innovation opportunities and improve the experience

AUTEX

Design

AUTEX

  • Design
We digitalize the purchasing experience for the automotive aftermarket in Mexico

Let's talk about what we can

build together

CONTACT US
APTO EDUCATION

Let's talk about it
that we can

build
together

CONTACT US
APTO EDUCATION

APTO Innovación S.A.P.I de C.V.

Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico

+52 (33) 1814-5528

info@apto.mx

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