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Digital experience that centralizes the tourist offer

2024

CHAPALA RIBERY

We create a digital experience that transforms how travelers discover and enjoy the Ribera de Chapala.

Design / UX & UI Design / MVP Development

Challenge:

El objetivo central de este proyecto fue el de convertir a la Ribera de Chapala en uno de los grandes destinos turísticos de Jalisco, México, atrayendo a una mayor cantidad de turistas al año e incrementando la derrama económica en la región.

“El desconocimiento de la oferta turística de la región provoca turismo de una sola noche y de poco valor. Con esta plataforma buscamos promover la estancia y la derrama” José Manuel González, Líder de proyecto.

what do we achieve?

Diseñamos y desarrollamos una web responsiva que centraliza toda la información turística de los municipios de la Ribera de Chapala, ofrece recomendaciones personalizadas y permite a los usuarios crear itinerarios. 

Esta plataforma:

  • Potencia la visibilidad del destino y enriquece la experiencia de viaje de los usuarios.
  • Centraliza toda la oferta turística de la región en un solo canal.
  • Impulsa el crecimiento económico de la región al atraer a más turistas y aumentar la derrama económica.
RDC_1
RDC_2
RDC_3

How did we do it?

Analizamos la oferta turística y las experiencias de los visitantes en la Ribera de Chapala. Implementamos un enfoque centrado en las personas para identificar oportunidades de mejora y adaptar la oferta a las necesidades de los turistas.

Immersion

Nos enfocamos en entender la oferta turística actual, la infraestructura y la información disponible. Nuestro objetivo fue comprender las diversas experiencias, productos y servicios turísticos para homogeneizarlos en una misma experiencia de búsqueda.

Exploration

Realizamos entrevistas a diferentes perfiles de turistas para entender su experiencia actual. Esta fase nos permitió identificar las áreas de mejora y oportunidades clave.

Ideation

Generamos conceptos clave como el itinerario digital, basados en los aprendizajes e insights obtenidos durante la fase de exploración de los distintos segmentos de turistas.

Definition

Definimos los módulos y funcionalidades necesarios para ofrecer una experiencia personalizada y adaptada a los intereses de los usuarios. Creamos una visión clara del producto y una hoja de ruta para su desarrollo.

Construction

Desarrollamos una plataforma intuitiva y funcional que centraliza la información de productos y servicios turísticos, y facilita la planificación de visitas personalizadas.

Immersion

Generamos conceptos clave como el itinerario digital, basados en los aprendizajes e insights obtenidos durante la fase de exploración de los distintos segmentos de turistas.

Exploration

Nos enfocamos en entender la oferta turística actual, la infraestructura y la información disponible. Nuestro objetivo fue comprender las diversas experiencias, productos y servicios turísticos para homogeneizarlos en una misma experiencia de búsqueda.

Ideation

Realizamos entrevistas a diferentes perfiles de turistas para entender su experiencia actual. Esta fase nos permitió identificar las áreas de mejora y oportunidades clave.

Definition

Definimos los módulos y funcionalidades necesarios para ofrecer una experiencia personalizada y adaptada a los intereses de los usuarios. Creamos una visión clara del producto y una hoja de ruta para su desarrollo.

Construction

Desarrollamos una plataforma intuitiva y funcional que centraliza la información de productos y servicios turísticos, y facilita la planificación de visitas personalizadas.

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APTO EDUCATION

Let's talk about it
that we can

build
together

CONTACT US
APTO EDUCATION

APTO Innovación S.A.P.I de C.V.

Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico

+52 (33) 1814-5528

info@apto.mx

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