Grupo Coppel, with a solid track record in financial services, sought to evolve one of its most iconic insurance products. The challenge consisted of redesigning an offering that had been on the market for over two decades to make it clearer, more competitive, and aligned with current customer expectations.
The challenge involved not only redefining the value proposition, but also improving the product user experience, ensuring that customers easily understood its benefits, could manage it properly, and perceived tangible value in their daily lives.
A more relevant and understandable product: We simplified the insurance structure and clarified its communication so that customers could easily understand the benefits and coverage.
A more inclusive offer: We created a modular strategy with different levels of protection, adapted to the realities and priorities of different customer profiles.
Validation with real users: We test new versions of the product in the field, confirming their desirability and improving their perceived value.
We collaborated closely with Grupo Coppel's business, innovation, and customer experience teams to redesign the product from a holistic perspective. We combined research, business analysis, and co-creation to build an offering that would address the most relevant consumer segments, strengthen competitiveness, and improve product understanding and usage.
Through workshops and validations with real users, we transform a traditional product into a modern, clear and functional solution, designed to generate real and sustainable value for both the customer and the business.
APTO Innovación S.A.P.I de C.V.
Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico
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