In this new episode, our CEO, Álvaro, talks with Isaac Suaste, design leader at Apto, about how companies can transform themselves through design. They share success stories where design has been a key factor in reinventing businesses and reveal the common mistakes that can lead a company to failure. In addition, they discuss the essential metrics to measure the impact of service design on sustainability and growth, and close with a reflection on the formula to ensure business survival in a competitive environment.