WRITER
SUITABLE EQUIPMENT
“Del diseño como estética al diseño como lógica.”
Escuchar a Carlos Beltrán en su charla De la Lógica al Material fue un recordatorio poderoso:
el diseño no se trata de hacer las cosas más bonitas,
sino de resolver problemas mediante una lógica argumentada con evidencia
💡 Nuestra tarea como diseñadores no es solo imaginar, sino materializar esa lógica en algo que genere impacto.
#Diseño #Estrategia #Innovación #PensamientoDeDiseño #UX #CX #designthinking
💬 Álvaro explica cómo muchas empresas tienen equipos técnicos, pero les falta una visión que conecte negocio, tecnología y experiencia del usuario —y cómo Apto se convierte en ese puente que transforma propósito en acción.
🔗 Lee la entrevista completa: link en bio
👉 User-Centered Design: Key to Digital Transformation
#Entrevista #mexicobusinessnews #TransformacionDigital #DiseñoEstrategico #Innovacion #CX #humancentereddesign
"It was very relevant in the technological concept that unlocks a placement capacity or a growth capacity that you wouldn't have if you didn't have that technological tool, and the other, in the execution capacity, because investors see a team that knows how to execute and do."
-Jaime Macías, director of @sunbankmx
🎙️Listen to the full episode on Spotify and YouTube.
Link in our profile.
#Trendsetters #Podcast #sunbank 1TP5Energy #solar #financing #technology #design #innovation
At Apto, we're looking for talent to strengthen our sales team.
Open Vacancies: Commercial Intern
Apply on our LinkedIn
➡️link in bio
Or send your CV to ➡️fernanda@apto.mx
#application #vacancies #employment vacancy
If you'd like to learn more, check out our new article, "User-Centered Design is Key to Digital Transformation."
on our website apto.mx
link in bio.
#design #usercentered #usercentereddesign #apto
In this new episode, our CEO, Álvaro, talks with Isaac Suaste, design leader at Apto, about how companies can transform themselves through design. They share success stories where design has been a key factor in reinventing businesses and reveal the common mistakes that can lead a company to failure. In addition, they discuss the essential metrics to measure the impact of service design on sustainability and growth, and close with a reflection on the formula to ensure business survival in a competitive environment.
➡️ Now available on all platforms.
Link in our profile.
#Trendsetters #Podcast #design #business #technology #innovation
APTO Innovación S.A.P.I de C.V.
Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico
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