Value Proposition Canvas

The Value Proposition Canvas is a tool designed to align the value proposition of a product or service with the needs and expectations of customers. It is divided into two parts: the Customer Profile, which describes the customer's tasks, problems and needs, and the Value Map, which details how the product or service solves those problems and satisfies those needs. In an innovation and design process, the Value Proposition Canvas serves to ensure that the value proposition is relevant and attractive to customers. It helps to clearly identify what customers value and how the product or service can be differentiated from the competition, facilitating the creation of solutions that truly solve problems and provide tangible benefits to users.

Value Proposition Canvas

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At Apto Innovación, we're looking for talented individuals to strengthen our strategic design team.

Open vacancies:

Mid-Level Associate in Service Design
Associate Manager

If you're a curious, detail-oriented person with a passion for improving experiences, we want to meet you.

Apply on our LinkedIn link in bio
Or send your CV to fernanda@apto.mx

#application #vacancies #employment vacancy

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En Apto Innovación buscamos talento para fortalecer nuestro equipo de diseño estratégico.Vacantes abiertas:Mid-Level Associate en Service DesignAssociate ManagerSi eres una persona curiosa, orientada al detalle y con pasión por mejorar experiencias, queremos conocerte.Postúlate en nuestro linkedIn link en bioO mandar tu cv al correo fernanda@apto.mx#postulacion #vacantes #vacantedeempleo

Many companies fall into the trap of thinking that innovation is only about improving their current business.

But true corporate innovation happens when we're able to create new businesses, not just optimize what we already do.

For this reason, more and more organizations are embracing Venture Building and Open Innovation as part of their strategy.

#VentureBuilding #OpenInnovation #CorporateInnovation #Innovation #Lleadership #transformation

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Muchas empresas caen en la trampa de pensar que innovar es solo mejorar su negocio actual.Pero la verdadera innovación corporativa sucede cuando somos capaces de crear nuevos negocios, no solo optimizar lo que ya hacemos.Por eso, cada vez más organizaciones apuestan por el Venture Building y la Open Innovation como parte de su estrategia.#VentureBuilding #OpenInnovation #CorporateInnovation #Innovación #Liderazgo #transformacion

🎙️Listen to the full episode on Spotify and YouTube.

Link in our profile.

#Trendsetters #Podcast #innovation

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🎙️Escucha el episodio completo en Spotify y YouTube. Link en nuestro perfil. #Trendsetters #Podcast #innovación

In a world where innovation is often confused with disruption, sometimes the most powerful thing is to recognize and amplify the hidden value in current processes. Creativity is also about revealing, not just creating.

How do you make visible the value that already exists in your organization?

#trendsetters #cultureofinnovation #ideasthattransform

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En un mundo donde la innovación suele confundirse con disrupción, a veces lo más poderoso es reconocer y amplificar el valor oculto en los procesos actuales. Creatividad también es revelar, no solo crear.¿Cómo haces visible el valor que ya existe en tu organización?#trendsetters #culturadeinnovación #ideasquetransforman

🎙️Listen to the full episode on Spotify and YouTube.

Link in our profile.

#Trendsetters #Podcast #innovation

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Has your business model already adapted to the new buyer profile?

#transformationb2b #cxb2b #digital sales #commercial innovation 1TP5Digital strategy #millennialsb2b #aptoinnovation

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