AUTEX

Digital Experience in the Automotive Aftermarket

We digitalize the purchasing experience for the automotive aftermarket in Mexico

eCommerce // Diseño UX & UI

Challenge:

Autex, una de las empresas líderes en el after market automotriz en México y Centroamérica, tenía el reto de diseñar una nueva experiencia para el consumidor final. Buscaban una solución digital que impulsara la venta y la preferencia del mercado.

what do we achieve?

Logramos definir y adaptar los procesos y la experiencia que se vive en tienda a un entorno digital, buscando simplificar el proceso de compra, desde la búsqueda de un producto hasta la postventa.

How did we do it?

A través de nuestra metodología descubrimos las principales necesidades y expectativas del mercado. Con esto diseñamos todos los flujos (UX) necesarios para cumplir con la experiencia deseada. Además de lograr un delivery de alto nivel técnico para simplificar el desarrollo del proyecto.

Immersion

Entendimos la empresa y el reto técnico que conlleva lograr una experiencia digital fluida en un catálogo con múltiples atributos y categorías de indexación.

Exploration

Conversamos con distintos segmentos de clientes para entender su experiencia actual de compra con la empresa y competidores. Con estos aprendizajes obtuvimos información clave para impulsar la venta y la preferencia.

Ideation

Cocreamos y priorizamos conceptos usuario-céntricos que atienden las necesidades del cliente para definir su ruta de go to market.

Definition

Evaluamos múltiples proveedores tecnológicos, la infraestructura actual de la compañía y sus sistemas para integrarnos a la operación. Además, diseñamos la totalidad de las interfaces (UI) asegurando el cumplimiento de las reglas de negocio para desarrollar esta nueva experiencia de compra.

Construction

Acompañamos al cliente durante su proceso de desarrollo, brindando un equipo de producto que de manera inmediata atendía los retos y definiciones que presentaba el proyecto en su construcción.

Immersion

Cocreamos y priorizamos conceptos usuario-céntricos que atienden las necesidades del cliente para definir su ruta de go to market.

Exploration

Entendimos la empresa y el reto técnico que conlleva lograr una experiencia digital fluida en un catálogo con múltiples atributos y categorías de indexación.

Ideation

Definition

Construction

Acompañamos al cliente durante su proceso de desarrollo, brindando un equipo de producto que de manera inmediata atendía los retos y definiciones que presentaba el proyecto en su construcción.

INDUSTRIES

Automotive and mobility

Some of the projects we have done
MADE UNDER THIS METHODOLOGY

BOOKNOW

Design

BOOKNOW

Design

We digitalize the operation and management of premium memberships to scale the business model.

ROMIO

Design

ROMIO

Design

We designed a digital platform that facilitates vehicle rental, allowing users to safely rent cars directly from their owners.

EPIC

Design

EPIC

Design

We redesigned the business process, capitalizing on improvements in system architecture and the experience of the different users who interact with the tools.

CHAPALA RIBERY

Design

CHAPALA RIBERY

Design

We create a digital experience that transforms how travelers discover and enjoy the Ribera de Chapala.

YAYEGO

Design

YAYEGO

Design

We digitize the food supply experience for restaurants and franchises.

FALGO

Design

FALGO

Design

We designed a digital solution to optimize the application and granting of payroll loans for public and private sector employees.

FINTECH REMITTANCES

Design

FINTECH REMITTANCES

Design

We created a digital solution that transforms remittance management and connects Mexican families with access to financing.

WEDDING PLANNING

Design

WEDDING PLANNING

Design

We designed a digital wedding planning platform that facilitates both the planning of the bride and groom and the operational management of the team.

PoS SYSTEM

Design

PoS SYSTEM

Design

We designed a point-of-sale system specialized in the automotive aftermarket industry and SMEs.

APYMSA B2B

Design

APYMSA B2B

Design

We transform the digital experience for B2B clients

NMP

Strategy

NMP

Strategy

We build a roadmap of innovation initiatives to improve the user and business journey in the car's commitment cycle.

KARL

Design

KARL

Design

We digitize commercial and administrative processes for service in automotive agencies and other businesses.

RADEC

Design

RADEC

Design

We designed and developed a digital tool that simplifies administrative processes, shortens supply times and improves the relationship between Radec and its customers.

KOMET

Design

KOMET

Design

We create a digital business model for the generation of telephone and digital surveys through a SaaS modality

BANCOPPEL

Design

BANCOPPEL

Design

We are expanding the digital functionality of SME credit to meet their needs during the pandemic

FANOSA

Design

FANOSA

Design

We design and develop a portal that automates commercial processes in B2B relationships

CARL'S JR.

Design

CARL'S JR.

Design

We developed a rewards system for a multi-brand franchise group

SUNBANK

Design

SUNBANK

Design

We designed a digital tool that streamlines the financing, quoting and sales processes for solar systems.

KAZAM

Design

KAZAM

Design

We designed a digital product that would improve and centralize the experience in the preventive and corrective service scheduling process for cars in Mexico

GASCARD

Design

GASCARD

Design

We designed a benefits program from a user-centric approach that drives loyalty in the gas sector and improves the customer experience.

BODYLOGIC

Design

BODYLOGIC

Design

We redesigned the distributor experience with tools to increase sales

BAYWA re

Customer Journey

BAYWA re

Customer Journey

We analyze the current Customer Journey of BayWa re Mexico Installers to detect innovation opportunities and improve the experience

AUTEX

Design

AUTEX

Design

We digitalize the purchasing experience for the automotive aftermarket in Mexico

SAN CARLOS GROUP

Design

SAN CARLOS GROUP

Design

We redefine the real estate buying experience, the most important purchase in life

Digital Experience in the Automotive Aftermarket

AUTEX

We digitalize the purchasing experience for the automotive aftermarket in Mexico

Challenge:

what do we achieve?

How did we do it?

Immersion

Exploration

Ideation

Definition

Construction

Immersion

Exploration

Ideation

Definition

Construction

TAGS

INDUSTRIES

Some of the projects we have done MADE UNDER THIS METHODOLOGY

BOOKNOW

BOOKNOW

ROMIO

ROMIO

EPIC

EPIC

CHAPALA RIBERY

CHAPALA RIBERY

YAYEGO

YAYEGO

FALGO

FALGO

FINTECH REMITTANCES

FINTECH REMITTANCES

WEDDING PLANNING

WEDDING PLANNING

PoS SYSTEM

PoS SYSTEM

APYMSA B2B

APYMSA B2B

NMP

NMP

KARL

KARL

RADEC

RADEC

KOMET

KOMET

BANCOPPEL

BANCOPPEL

FANOSA

FANOSA

CARL'S JR.

CARL'S JR.

SUNBANK

SUNBANK

KAZAM

KAZAM

GASCARD

GASCARD

BODYLOGIC

BODYLOGIC

BAYWA re

BAYWA re

AUTEX

AUTEX

SAN CARLOS GROUP

SAN CARLOS GROUP

Let's talk about what we can

build together

Let's talk about it that we can

build together

Some of the projects we have done
MADE UNDER THIS METHODOLOGY

Let's talk about it
that we can

build
together