Autex Academy sought to transform the way mechanics are trained by providing a digital solution that combines theoretical and practical training with access to products on its e-commerce platform. The challenge was to develop a scalable and engaging educational ecosystem that offered a personalized experience for different levels of mechanics, facilitating the adoption of new Autex tools and products.
We started with an in-depth investigation of the automotive mechanics market, mapping their training needs and their interactions with digital platforms. Through interviews with stakeholders and users, we identified pain points and expectations, which allowed us to design a robust digital solution, focused on user experience and seamless integration with the Autex ecosystem.
APTO Innovación S.A.P.I de C.V.
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