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A digital credit product for SMEs

2024

BANCOPPEL

We are expanding the digital functionality of SME credit to meet their needs during the pandemic

Fintech // Diseño de visión de producto // Prototipado y testeo // Diseño UX & UI

Challenge:

Bancoppel nos buscó para fortalecer la propuesta de valor de su crédito PYME en su ecosistema digital. Necesitaban construir un mecanismo de originación que lograra integrar otros productos del grupo para ofrecer mayores beneficios a los pequeños empresarios durante la pandemia.

“Descubrimos cómo podemos diferenciarnos de la competencia y sacarle provecho a un sector de del mercado que se encontraba desatendido” Líder SR. de Innovación Coppel

what do we achieve?

Ideamos varios conceptos de funcionalidad basados en el análisis de las PYMES durante la pandemia. Cocreamos un programa de incentivos para el segmento, en el que tendrían acceso a la customización de un paquete de servicios financieros, cash-back, seguros para sus empleados, entre otros. Todos estos beneficios estarían disponibles para contratar y gestionar en un flujo totalmente digital, que se integra naturalmente a los sistemas y procesos de originación.

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How did we do it?

Basándonos en un enfoque centrado en el usuario, adaptamos nuestra metodología para este proyecto de la siguiente manera

Immersion

Entendimos el producto, sus capacidades, realizamos una inmersión a otras verticales de Grupo Coppel para identificar complementariedad buscando aumentar la oferta de valor del producto.

Exploration

Realizamos múltiples talleres con empresarios PYME, en estos talleres validamos sus necesidades y expectativas, generamos empatía con ellos para identificar sus dolores y JTBD que existían en el producto y el entorno.

Ideation

Basados en este conocimiento, cocreamos con el equipo Bancoppel múltiples conceptos que buscaban aumentar la oferta de valor del crédito PYME aprovechando otras verticales.

Definition

Definimos los conceptos a integrar en el producto, y los mapeamos en nuevos flujos de navegación para front end, de igual manera definimos también las distintas integraciones que se detonaron en el back-end del servicio y la operación

Construction

Immersion

Basados en este conocimiento, cocreamos con el equipo Bancoppel múltiples conceptos que buscaban aumentar la oferta de valor del crédito PYME aprovechando otras verticales.

Exploration

Entendimos el producto, sus capacidades, realizamos una inmersión a otras verticales de Grupo Coppel para identificar complementariedad buscando aumentar la oferta de valor del producto.

Ideation

Realizamos múltiples talleres con empresarios PYME, en estos talleres validamos sus necesidades y expectativas, generamos empatía con ellos para identificar sus dolores y JTBD que existían en el producto y el entorno.

Definition

Definimos los conceptos a integrar en el producto, y los mapeamos en nuevos flujos de navegación para front end, de igual manera definimos también las distintas integraciones que se detonaron en el back-end del servicio y la operación

Construction

TAGS

INDUSTRIES

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Let's talk about what we can

build together

CONTACT US
APTO EDUCATION

Let's talk about it
that we can

build
together

CONTACT US
APTO EDUCATION

APTO Innovación S.A.P.I de C.V.

Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico

+52 (33) 1814-5528

info@apto.mx

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