Bancoppel approached us to strengthen the value proposition of its SME credit in its digital ecosystem. They needed to build an origination mechanism that could integrate other group products to offer greater benefits to small business owners during the pandemic.
We devised several functionality concepts based on the analysis of SMEs during the pandemic. We co-created an incentive program for the segment, in which they would have access to the customization of a package of financial services, cash-back, insurance for their employees, among others. All these benefits would be available to contract and manage in a fully digital flow, which is naturally integrated into the origination systems and processes.
Based on a user-centered approach, we adapted our methodology for this project as follows:
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