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We increase sales with a tool for distributors

2024

BODYLOGIC

We redesigned the distributor experience with a tool to increase sales.

Strategic design // MVP development // UX & UI design

Challenge:

Bodylogic is a company of the PiSA Group, dedicated to developing products and food supplements that promote people's overall well-being. 

Within its main customer segments there are product distributors, who represent the main commercial channel of the business, and the final consumers of the products, who represent a new market segment for the company. For the former, the most important thing was to have a functional work tool, while for the latter, the goal was to facilitate the purchase of the products.

what do we achieve?

We redesigned e-commerce and distributors' work tools to increase sales through a new digital experience that brings together communication, design and brand.

In addition, a new B2C sales channel was opened. The company's digital infrastructure was thoroughly understood and how to integrate new products into this experience was analyzed.

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How did we do it?

Immersion

We begin by immersing ourselves in the company, where we focus on understanding its operating and commercial model and its technological architecture with the aim of understanding the different business rules and its technological capacity.

Exploration

Through interviews with national and international distributors, we understood the different pain points that highlighted the need for a unified communication channel where information was clear to the distributor. The digital infrastructure was also analyzed in depth to be able to connect the new experience and develop the necessary new functionalities.

Ideation

Based on this knowledge, we generated a product vision, in terms of modules and functionalities, to define a route for the platform that met user needs and technological feasibility.

Definition

We define the minimum viable product (MVP) from a user-centric perspective. We validate the concepts through prototypes and define the development and integration plan to the core business systems.

Construction

Immersion

Based on this knowledge, we generated a product vision, in terms of modules and functionalities, to define a route for the platform that met user needs and technological feasibility.

Exploration

We begin by immersing ourselves in the company, where we focus on understanding its operating and commercial model and its technological architecture with the aim of understanding the different business rules and its technological capacity.

Ideation

Through interviews with national and international distributors, we understood the different pain points that highlighted the need for a unified communication channel where information was clear to the distributor. The digital infrastructure was also analyzed in depth to be able to connect the new experience and develop the necessary new functionalities.

Definition

We define the minimum viable product (MVP) from a user-centric perspective. We validate the concepts through prototypes and define the development and integration plan to the core business systems.

Construction

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Let's talk about what we can

build together

CONTACT US
APTO EDUCATION

Let's talk about it
that we can

build
together

CONTACT US
APTO EDUCATION

APTO Innovación S.A.P.I de C.V.

Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico

+52 (33) 1814-5528

info@apto.mx

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