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We increase sales with a tool for distributors

2024

BODYLOGIC

Rediseñamos la experiencia de los distribuidores con una herramienta para incrementar las ventas.

Diseño estratégico // Desarrollo del MVP // Diseño UX & UI

Challenge:

Bodylogic es  una empresa del Grupo PiSA, dedicada a desarrollar productos y suplementos alimenticios que promuevan el bienestar integral de las personas. 

Dentro de sus segmentos principales de clientes existen los distribuidores de producto, quienes representan el principal canal comercial del negocio, y los consumidores finales de los productos, quienes representan un nuevo segmento de mercado para la empresa. Para los primeros, lo más importante era tener una herramienta de trabajo funcional, mientras que para los segundos, se buscaba facilitar la compra de los productos.

what do we achieve?

Rediseñamos el e-commerce y las herramientas de trabajo de los distribuidores para aumentar las ventas mediante una nueva experiencia digital que cohesiona la comunicación, el diseño y la marca.

Además, se abrió un nuevo canal de venta B2C. Se comprendió a fondo la infraestructura digital de la empresa y se analizó cómo integrar los nuevos productos en esta experiencia.

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How did we do it?

Immersion

We begin by immersing ourselves in the company, where we focus on understanding its operating and commercial model and its technological architecture with the aim of understanding the different business rules and its technological capacity.

Exploration

A partir de entrevistas con distribuidores nacionales e internacionales, entendimos los distintos puntos de dolor sobre los cuales destacaron la necesidad de un canal unificado de comunicación donde fuera clara la información hacia el distribuidor. También se analizó en profundidad la infraestructura digital para poder conectar la nueva experiencia y desarrollar las nuevas funcionalidades necesarias.

Ideation

Basados en este conocimiento, generamos una visión del producto, en cuanto a módulos y funcionalidades para definir una ruta para la plataforma que cumpliera con las necesidades del usuario y la factibilidad tecnológica.

Definition

Definimos el producto mínimo viable (MVP) desde una perspectiva usuario céntrica. Validamos los conceptos a través de prototipos y definimos el plan de desarrollo e integración a los sistemas core de negocio.

Construction

Immersion

Basados en este conocimiento, generamos una visión del producto, en cuanto a módulos y funcionalidades para definir una ruta para la plataforma que cumpliera con las necesidades del usuario y la factibilidad tecnológica.

Exploration

We begin by immersing ourselves in the company, where we focus on understanding its operating and commercial model and its technological architecture with the aim of understanding the different business rules and its technological capacity.

Ideation

A partir de entrevistas con distribuidores nacionales e internacionales, entendimos los distintos puntos de dolor sobre los cuales destacaron la necesidad de un canal unificado de comunicación donde fuera clara la información hacia el distribuidor. También se analizó en profundidad la infraestructura digital para poder conectar la nueva experiencia y desarrollar las nuevas funcionalidades necesarias.

Definition

Definimos el producto mínimo viable (MVP) desde una perspectiva usuario céntrica. Validamos los conceptos a través de prototipos y definimos el plan de desarrollo e integración a los sistemas core de negocio.

Construction

TAGS

INDUSTRIES

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Let's talk about what we can

build together

CONTACT US
APTO EDUCATION

Let's talk about it
that we can

build
together

CONTACT US
APTO EDUCATION

APTO Innovación S.A.P.I de C.V.

Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico

+52 (33) 1814-5528

info@apto.mx

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