Nacional Monte de Piedad was looking to expand its pawn business, including new products, in this case, cars. The goal of the project was to redesign the current experience, creating digital channels for the placement of collateral loans (car pawning) and loans with car collateral.
We designed a model that covers the journey for the placement of collateral credit from a user-centered perspective. We also designed a model for the movement of recovered cars to increase profitability and improve customer conditions.
The implementation of the project resulted in the strengthening of current financial products and the improvement of customer experience, being the vehicle for:
We analyze the journey of the user from two fundamental perspectives: firstly, the vehicle pawning process, with the aim of improving the customer experience through the design of digital onboarding.
Secondly, we evaluate the journey recovery of the pledge, from a business perspective, including the process of selling the vehicle to recover the amount owed, as well as the model for marketing recovered vehicles.
APTO Innovación S.A.P.I de C.V.
Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico
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