RIBERA DE CHAPALA

Digital experience that centralizes the tourist offer

CHAPALA RIBERY

We create a digital experience that transforms how travelers discover and enjoy the Ribera de Chapala.

Design / UX & UI Design / MVP Development

Challenge:

The main objective of this project was to turn the Chapala Riverbank into one of the major tourist destinations in Jalisco, Mexico, attracting a greater number of tourists each year and increasing the economic impact in the region.

“The lack of knowledge of the region’s tourist offer leads to one-night, low-value tourism. With this platform we seek to promote stays and benefits” José Manuel González, Project Leader.

what do we achieve?

We designed and developed a responsive website that centralizes all the tourist information of the municipalities of the Ribera de Chapala, offers personalized recommendations and allows users to create itineraries.

This platform:

It increases the visibility of the destination and enriches the travel experience of users.
It centralizes all the region's tourist offerings in a single channel.
It boosts the economic growth of the region by attracting more tourists and increasing economic benefits.

How did we do it?

We analyze the tourist offer and the experiences of visitors in the Ribera de Chapala. We implement a people-centered approach to identify opportunities for improvement and adapt the offer to the needs of tourists.

Immersion

We focused on understanding the current tourist offer, infrastructure and available information. Our goal was to understand the different tourist experiences, products and services in order to homogenize them in a single search experience.

Exploration

We conducted interviews with different tourist profiles to understand their current experience. This phase allowed us to identify areas for improvement and key opportunities.

Ideation

We generate key concepts such as the digital itinerary, based on the learnings and insights obtained during the exploration phase of the different tourist segments.

Definition

We define the modules and functionalities necessary to offer a personalized experience tailored to the interests of users. We create a clear vision of the product and a roadmap for its development.

Construction

We developed an intuitive and functional platform that centralizes information on tourism products and services, and facilitates the planning of personalized visits.

Immersion

We generate key concepts such as the digital itinerary, based on the learnings and insights obtained during the exploration phase of the different tourist segments.

Exploration

Ideation

We conducted interviews with different tourist profiles to understand their current experience. This phase allowed us to identify areas for improvement and key opportunities.

Definition

We define the modules and functionalities necessary to offer a personalized experience tailored to the interests of users. We create a clear vision of the product and a roadmap for its development.

Construction

We developed an intuitive and functional platform that centralizes information on tourism products and services, and facilitates the planning of personalized visits.

INDUSTRIES

Tourism

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Digital experience that centralizes the tourist offer

CHAPALA RIBERY

We create a digital experience that transforms how travelers discover and enjoy the Ribera de Chapala.

Challenge:

“The lack of knowledge of the region’s tourist offer leads to one-night, low-value tourism. With this platform we seek to promote stays and benefits” José Manuel González, Project Leader.

what do we achieve?

How did we do it?

Immersion

Exploration

Ideation

Definition

Construction

Immersion

Exploration

Ideation

Definition

Construction

TAGS

INDUSTRIES

Some of the projects we have done MADE UNDER THIS METHODOLOGY

COPPEL UNIFORMS

COPPEL UNIFORMS

ITESO

ITESO

SAN CARLOS GROUP

SAN CARLOS GROUP

SUNBANK

SUNBANK

FANOSA

FANOSA

BANCOPPEL

BANCOPPEL

GASCARD

GASCARD

NMP

NMP

V1N

V1N

NUNSAM

NUNSAM

AUTEX ACADEMY

AUTEX ACADEMY

INTERMAQ

INTERMAQ

ATHLETE CONST.

ATHLETE CONST.

PoS SYSTEM

PoS SYSTEM

YAYEGO

YAYEGO

BOOKNOW

BOOKNOW

ROMIO

ROMIO

EPIC

EPIC

CHAPALA RIBERY

CHAPALA RIBERY

FALGO

FALGO

FINTECH REMITTANCES

FINTECH REMITTANCES

WEDDING PLANNING

WEDDING PLANNING

APYMSA B2B

APYMSA B2B

KARL

KARL

RADEC

RADEC

KOMET

KOMET

CARL'S JR.

CARL'S JR.

KAZAM

KAZAM

BODYLOGIC

BODYLOGIC

BAYWA re

BAYWA re

Some of the projects we have done
MADE UNDER THIS METHODOLOGY

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