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Digital peer-to-peer car rental platform

2024

ROMIO

We designed a digital platform that facilitates vehicle rental, allowing users to safely rent cars directly from their owners.

Product vision design / Prototyping and testing / UX & UI design

Challenge:

Romio is a startup that seeks to revolutionize the car rental market in Mexico through a peer-to-peer model. The challenge was to tropicalize a model that exists in other parts of the world, creating a complete digital flow that covers vehicle search and exploration, insurance policy management, and rental, through a safe and reliable digital experience for the user.

“I found in Apto the business and technology knowledge necessary to launch my venture in Mexico” -David Gómez, CEO

what do we achieve?

We developed a digital ecosystem that allows users to rent vehicles directly from other owners. This solution expands the available vehicle options, surpassing the offerings of traditional agencies, and centralizing the entire process in a secure and accessible interface. It is already operating successfully in Mexico.

Romio_1
Romio_2
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How did we do it?

We took a user-centric approach and tailored our methodology to ensure the platform met local market expectations and regulations.

Immersion

We conducted a benchmark of the vehicle rental platform landscape in Mexico, as well as of the digitalization trends in the vehicle rental sector at national and international levels.

Exploration

We conduct workshops with different segments of potential customers, such as car owners and users who have rented vehicles, analyzing their needs and concerns.

Ideation

With the capitalized learnings we captured multiple concepts that served as foundations for the digital product in Mexico.

Definition

We define the minimum viable product (MVP) from a user-centric perspective. We validate the concepts through prototypes and define the development plan.

Construction

We carry out the comprehensive development of the project using our DevSecOps development methodology. The ecosystem consists of multiple front-end products and integrations to ensure the designed experience.

Immersion

With the capitalized learnings we captured multiple concepts that served as foundations for the digital product in Mexico.

Exploration

We conducted a benchmark of the vehicle rental platform landscape in Mexico, as well as of the digitalization trends in the vehicle rental sector at national and international levels.

Ideation

We conduct workshops with different segments of potential customers, such as car owners and users who have rented vehicles, analyzing their needs and concerns.

Definition

We define the minimum viable product (MVP) from a user-centric perspective. We validate the concepts through prototypes and define the development plan.

Construction

We carry out the comprehensive development of the project using our DevSecOps development methodology. The ecosystem consists of multiple front-end products and integrations to ensure the designed experience.

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Let's talk about what we can

build together

CONTACT US
APTO EDUCATION

Let's talk about it
that we can

build
together

CONTACT US
APTO EDUCATION

APTO Innovación S.A.P.I de C.V.

Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico

+52 (33) 1814-5528

info@apto.mx

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