Buying a home is one of the most important decisions in people's lives, but the process is often full of emotional and operational friction that generates uncertainty and stress. From prospecting to post-sale, the customer experience is marked by multiple interactions that can positively or negatively influence their relationship with the brand. Optimizing each stage of the journey through strategic design, technology and automation not only improves customer satisfaction, but also strengthens loyalty, drives repeat purchases and increases brand value. At Apto, we design and build digital solutions that transform the real estate customer experience, helping developers evolve their relationship models and enhance the impact of their value proposition. This document represents our vision of the opportunity to digitalize and improve this process.