A company can have the right technology, the ideal talent and the best organizational culture, but without the right leadership, it cannot move forward. Therefore, the CEO must have a global vision of his company, along with a defined strategy to play an active role in decision-making and thus drive business growth. A digital transformation process requires the adaptation of different functions throughout the organization, in terms of processes, operations and technological implementations. These are changes that must start from the top down, since digitalization modifies the way of working and can generate uncertainty among employees. Therefore, the impetus of management is necessary to achieve an adequate transition in all areas.