At Apto, we are clear about it.

Our mission is not only to design strategies, but to train those who will create them tomorrow. Today, we collaborate with ITESO in the training of digital leaders, connecting design, technology, and business through real-life experience. Thanks to ITESO, the Jesuit University of Guadalajara, Najla Hernández, and the Digital Business and Markets team for opening their doors to us.

We hope that all DigiFest2025 attendees took away useful ideas, inspiration, and new perspectives on the true role of the digital strategist from our speakers, Isaac Suaste and Alfredo Chávez.

We're keeping the conversation going in our digital community on the broadcast channel link in bio.

See you at the next events.

hashtag#Apt hashtag#DesignStrategic hashtag#Innovation hashtag#Education hashtag#EStrategyDigital

“From design as aesthetics to design as logic.”

Listening to Carlos Beltrán in his talk From Logic to Material was a powerful reminder:
Design is not about making things prettier,

but to solve problems through logic supported by evidence

💡 Our task as designers is not just to imagine, but to materialize that logic into something that generates impact.

#Design #Strategy #Innovation #DesignThinking #UX #CX #designthinking

💬 Álvaro explains how many companies have technical teams, but lack a vision that connects business, technology, and user experience—and how Apto becomes that bridge that transforms purpose into action.

🔗 Read the full interview: link in bio
👉 User-Centered Design: Key to Digital Transformation

#Interview #mexicobusinessnews #DigitalTransformation #Strategic Design #Innovation #CX #humancentereddesign