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Transforming the B2B digital experience

2024

APYMSA B2B

We designed and developed a new B2B digital experience in the auto parts sector

Product Design / UX & UI Design / UX Testing

Challenge:

APYMSA faced the challenge of increasing its participation in the digital channel, which represented a low percentage of its sales, and improving the user experience on its B2B platform.

“It is definitely a much more robust platform and aligned with our clients’ expectations” - Negocios Digitales, APYMSA.

what do we achieve?

  • Improving User Experience: The platform was transformed into an intuitive and accessible tool, facilitating navigation and transactional processes for all users.
  • Customer Autonomy: Clients can transact independently, improving their experience and reducing dependence on advisors.
  • Operational Optimization: Infrastructure management now enables more harmonious and efficient operations, ensuring that all systems and resources work together.
  • Alignment with Customer Needs: The customization of the digital platform was adapted to the specific needs and behaviors of each customer segment, ensuring a unique and relevant value proposition.
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How did we do it?

As strategic partners of, our team worked closely with the company to thoroughly understand its challenges and needs. Through a series of workshops and interviews, we identified key areas for improvement and co-created a digital solution that combined intuitive design, robust functionalities and a cutting-edge technological infrastructure.

Immersion

We conducted interviews with key players in the company, and analyzed the current situation of the portal and the organizational challenges. We understood the business issues and customer expectations, which allowed us to gain a clear and in-depth view of the context.

Exploration

We used interviews and behavioral analysis to understand the needs, expectations, and pain points of different user segments. We created detailed user archetypes that guided us in personalizing the digital experience.

Ideation

We use collaborative ideation methods to generate innovative solutions to identified challenges. We conduct brainstorming sessions and develop project briefs for each concept, focusing on how we could improve the customer experience and optimize operational processes.

Definition

We defined APYMSA’s new digital experience through a set of illustrated flows that covered everything from login to order receipt. We created a value proposition tailored to each type of customer, ensuring that each interaction with the platform was intuitive and efficient.

Construction

Immersion

We use collaborative ideation methods to generate innovative solutions to identified challenges. We conduct brainstorming sessions and develop project briefs for each concept, focusing on how we could improve the customer experience and optimize operational processes.

Exploration

We conducted interviews with key players in the company, and analyzed the current situation of the portal and the organizational challenges. We understood the business issues and customer expectations, which allowed us to gain a clear and in-depth view of the context.

Ideation

We used interviews and behavioral analysis to understand the needs, expectations, and pain points of different user segments. We created detailed user archetypes that guided us in personalizing the digital experience.

Definition

We defined APYMSA’s new digital experience through a set of illustrated flows that covered everything from login to order receipt. We created a value proposition tailored to each type of customer, ensuring that each interaction with the platform was intuitive and efficient.

Construction

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Let's talk about what we can

build together

CONTACT US
APTO EDUCATION

Let's talk about it
that we can

build
together

CONTACT US
APTO EDUCATION

APTO Innovación S.A.P.I de C.V.

Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico

+52 (33) 1814-5528

info@apto.mx

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