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Transforming the travel membership experience

2024

BOOKNOW

We digitalize the operation and management of premium tourist memberships to scale the business model.

Product Design / UX & UI Design

Challenge:

BookNow, a company dedicated to the marketing of premium travel memberships, was looking to digitally transform its operation, as well as its operating model, based on manual processes. The challenge was to design a digital ecosystem that would automate operations, scale sales, improve membership management and facilitate interaction between users, sellers and administrators.

"Thanks to this digital solution, we have been able to automate key processes, allowing us to focus on delivering an exceptional user experience." - Co-founder of BookNow.

what do we achieve?

  • Digitalization of the operation: We developed a complete digital ecosystem that automates sales, membership management and operational processes, allowing BookNow to improve efficiency and scale its services.

 

  • Communication Optimization: We facilitate transparency in the management of payments, contracts and upgrades, improving communication between BookNow, its customers and sales team.

 

  • Solid technological integration: We established a robust technological infrastructure that allows integration with multiple providers such as payment gateways, CRM and contract management platforms.
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How did we do it?

Based on a user-centered approach, we adapted our methodology for this project as follows:

Immersion

We conducted interviews with BookNow’s co-founders and management team to understand their short- and long-term goals. We analyzed their business model and current operational flows, which allowed us to define key functionalities for the digitalization of their operation.

Exploration

Ideation

We mapped the different customer journeys of BookNow’s customers and sellers. This allowed us to identify key modules for the platform, such as payment management, memberships, contracts, and support. From these insights, we designed solutions that would improve the user experience in every interaction.

Definition

We designed the interfaces for the web app and the web administrator, ensuring that they were intuitive and functional. We defined interaction flows between the different modules, such as customer data capture, sales management and contract generation, optimizing communication between the areas involved.

Construction

Immersion

We mapped the different customer journeys of BookNow’s customers and sellers. This allowed us to identify key modules for the platform, such as payment management, memberships, contracts, and support. From these insights, we designed solutions that would improve the user experience in every interaction.

Exploration

We conducted interviews with BookNow’s co-founders and management team to understand their short- and long-term goals. We analyzed their business model and current operational flows, which allowed us to define key functionalities for the digitalization of their operation.

Ideation

Definition

We designed the interfaces for the web app and the web administrator, ensuring that they were intuitive and functional. We defined interaction flows between the different modules, such as customer data capture, sales management and contract generation, optimizing communication between the areas involved.

Construction

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APTO EDUCATION

Let's talk about it
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build
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CONTACT US
APTO EDUCATION

APTO Innovación S.A.P.I de C.V.

Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico

+52 (33) 1814-5528

info@apto.mx

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