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Loyalty program for the gas sector

2024

GASCARD

We designed a benefits program from a user-centric approach that drives loyalty in the gas sector and improves the customer experience.

Loyalty // Product vision design // Prototyping and testing // UX & UI design

Challenge:

For twelve years, Grupo Octano has been a pioneer and recognized in the energy sector for its Gascard benefits program. In this project, the challenge focused on closing the technological gap that was created by a lack of updating and capitalizing on user learnings to rethink it in a new digital experience.

With this project we will be able to make better use of the data that will allow us to analyse our clients in the way we want. Managing Director, GASCARD GRUPO OCTANO.

what do we achieve?

We were able to rethink and strengthen the current program through a design process that helped us understand the needs and expectations of users, to capitalize on them in a cutting-edge digital product that drives customer experience, growth, and loyalty.

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How did we do it?

We apply our methodology to rethink and transform the Gascard experience.

Immersion

We have come to understand the need for diversification and transformation that the energy sector is experiencing, as well as the importance that the Gascard benefits club user database and its digital implementation may have in the future.

Exploration

We analyze the different user segments to detect the pain points that exist in the current experience, managing, through empathy, to direct the lessons learned into an implementation route and digital product that improves the experience.

Ideation

We define concepts and validate them through a business viability analysis, technical feasibility and user desirability, managing to define a roadmap towards the product and its implementation.

Definition

We evaluated multiple technology providers, the company's current infrastructure and its systems to integrate into the operation. In addition, we defined the architecture and designed all the interfaces (UI) ensuring compliance with business rules to develop this new experience.

Construction

In progress 2024

Immersion

We define concepts and validate them through a business viability analysis, technical feasibility and user desirability, managing to define a roadmap towards the product and its implementation.

Exploration

We have come to understand the need for diversification and transformation that the energy sector is experiencing, as well as the importance that the Gascard benefits club user database and its digital implementation may have in the future.

Ideation

We analyze the different user segments to detect the pain points that exist in the current experience, managing, through empathy, to direct the lessons learned into an implementation route and digital product that improves the experience.

Definition

We evaluated multiple technology providers, the company's current infrastructure and its systems to integrate into the operation. In addition, we defined the architecture and designed all the interfaces (UI) ensuring compliance with business rules to develop this new experience.

Construction

In progress 2024

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Let's talk about what we can

build together

CONTACT US
APTO EDUCATION

Let's talk about it
that we can

build
together

CONTACT US
APTO EDUCATION

APTO Innovación S.A.P.I de C.V.

Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico

+52 (33) 1814-5528

info@apto.mx

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