GASCARD

Loyalty program for the gas sector

Diseñamos un programa de beneficios desde un enfoque usuario-céntrico que impulsa la lealtad en el sector gasolinero y mejora la experiencia del cliente.

Loyalty // Diseño de visión de producto // Prototipado y testeo // Diseño UX & UI

Challenge:

Desde hace doce años, Grupo Octano ha sido pionero y reconocido en el sector energético por su programa de beneficios Gascard. En este proyecto el reto se centró en cerrar la brecha tecnológica que se creó por falta de actualización y en capitalizar aprendizajes del usuario para replantearlo en una nueva experiencia digital.

Con este proyecto vamos a poder hacer un mejor uso de los datos que permitan analizar a nuestros clientes como queremos. Directora General, GASCARD GRUPO OCTANO.

what do we achieve?

Logramos replantear y robustecer el programa actual mediante un proceso de diseño que nos ayudó a entender las necesidades y expectativas de los usuarios, para capitalizarlos en un producto digital vanguardista que impulse la experiencia, el crecimiento y la lealtad del cliente.

How did we do it?

Aplicamos nuestra metodología para replantear y transformar la experiencia Gascard.

Immersion

Logramos entender la necesidad de diversificación y transformación que vive el sector energético. Además de la importancia que puede tener en un futuro la base de datos de usuarios del club de beneficios Gascard y su implementación digital.

Exploration

Analizamos los distintos segmentos de usuarios para detectar los dolores que existen en la experiencia actual, logrando, a través de la empatía, dirigir los aprendizajes obtenidos en una ruta de implementación y producto digital que mejore la experiencia.

Ideation

Definimos conceptos y los validamos mediante un análisis de viabilidad de negocio, factibilidad técnica y deseabilidad del usuario, logrando definir una hoja de ruta hacia el producto y su implementación.

Definition

Evaluamos múltiples proveedores tecnológicos, la infraestructura actual de la compañía y sus sistemas para integrarnos a la operación. Además, definimos la arquitectura y diseñamos la totalidad de las interfaces (UI) asegurando el cumplimiento de las reglas de negocio para desarrollar esta nueva experiencia.

Construction

En proceso 2024

Immersion

Exploration

Ideation

Definition

Construction

En proceso 2024

INDUSTRIES

Automotive and mobility

Some of the projects we have done
MADE UNDER THIS METHODOLOGY

SAN CARLOS GROUP

Design

SAN CARLOS GROUP

Design

We redefine the real estate buying experience, the most important purchase in life

SUNBANK

Design

SUNBANK

Design

We designed a digital tool that streamlines the financing, quoting and sales processes for solar systems.

FANOSA

Design

FANOSA

Design

We design and develop a portal that automates commercial processes in B2B relationships

BANCOPPEL

Design

BANCOPPEL

Design

We are expanding the digital functionality of SME credit to meet their needs during the pandemic

GASCARD

Design

GASCARD

Design

We designed a benefits program from a user-centric approach that drives loyalty in the gas sector and improves the customer experience.

NMP

Strategy

NMP

Strategy

We build a roadmap of innovation initiatives to improve the user and business journey in the car's commitment cycle.

V1N

Design

V1N

Design

We designed a marketplace that revolutionizes the experience of buying and selling tuning auto parts.

NUNSAM

Design

NUNSAM

Design

We transformed the electronic billing experience with a redesign focused on usability and efficiency.

AUTEX ACADEMY

Design

AUTEX ACADEMY

Design

We designed an LMS platform to digitalize the training of mechanics and connect learning with access to specialized products.

INTERMAQ

Design

INTERMAQ

Design

We create digital solutions to digitally transform service management in the CNC machinery industry

ATHLETE CONST.

Design

ATHLETE CONST.

Design

We developed a digital platform that connects young athletes with recruiters and sponsors, boosting their visibility and opportunities.

PoS SYSTEM

Design

PoS SYSTEM

Design

We designed a point-of-sale system specialized in the automotive aftermarket industry and SMEs.

YAYEGO

Design

YAYEGO

Design

We digitize the food supply experience for restaurants and franchises.

BOOKNOW

Design

BOOKNOW

Design

We digitalize the operation and management of premium memberships to scale the business model.

ROMIO

Design

ROMIO

Design

We designed a digital platform that facilitates vehicle rental, allowing users to safely rent cars directly from their owners.

EPIC

Design

EPIC

Design

We redesigned the business process, capitalizing on improvements in system architecture and the experience of the different users who interact with the tools.

CHAPALA RIBERY

Design

CHAPALA RIBERY

Design

We create a digital experience that transforms how travelers discover and enjoy the Ribera de Chapala.

FALGO

Design

FALGO

Design

We designed a digital solution to optimize the application and granting of payroll loans for public and private sector employees.

FINTECH REMITTANCES

Design

FINTECH REMITTANCES

Design

We created a digital solution that transforms remittance management and connects Mexican families with access to financing.

WEDDING PLANNING

Design

WEDDING PLANNING

Design

We designed a digital wedding planning platform that facilitates both the planning of the bride and groom and the operational management of the team.

APYMSA B2B

Design

APYMSA B2B

Design

We transform the digital experience for B2B clients

KARL

Design

KARL

Design

We digitize commercial and administrative processes for service in automotive agencies and other businesses.

RADEC

Design

RADEC

Design

We designed and developed a digital tool that simplifies administrative processes, shortens supply times and improves the relationship between Radec and its customers.

KOMET

Design

KOMET

Design

We create a digital business model for the generation of telephone and digital surveys through a SaaS modality

CARL'S JR.

Design

CARL'S JR.

Design

We developed a rewards system for a multi-brand franchise group

KAZAM

Design

KAZAM

Design

We designed a digital product that would improve and centralize the experience in the preventive and corrective service scheduling process for cars in Mexico

BODYLOGIC

Design

BODYLOGIC

Design

We redesigned the distributor experience with tools to increase sales

BAYWA re

Customer Journey

BAYWA re

Customer Journey

We analyze the current Customer Journey of BayWa re Mexico Installers to detect innovation opportunities and improve the experience

AUTEX

Design

AUTEX

Design

We digitalize the purchasing experience for the automotive aftermarket in Mexico

Loyalty program for the gas sector

GASCARD

Diseñamos un programa de beneficios desde un enfoque usuario-céntrico que impulsa la lealtad en el sector gasolinero y mejora la experiencia del cliente.

Challenge:

Con este proyecto vamos a poder hacer un mejor uso de los datos que permitan analizar a nuestros clientes como queremos. Directora General, GASCARD GRUPO OCTANO.

what do we achieve?

How did we do it?

Immersion

Exploration

Ideation

Definition

Construction

Immersion

Exploration

Ideation

Definition

Construction

TAGS

INDUSTRIES

Some of the projects we have done MADE UNDER THIS METHODOLOGY

SAN CARLOS GROUP

SAN CARLOS GROUP

SUNBANK

SUNBANK

FANOSA

FANOSA

BANCOPPEL

BANCOPPEL

GASCARD

GASCARD

NMP

NMP

V1N

V1N

NUNSAM

NUNSAM

AUTEX ACADEMY

AUTEX ACADEMY

INTERMAQ

INTERMAQ

ATHLETE CONST.

ATHLETE CONST.

PoS SYSTEM

PoS SYSTEM

YAYEGO

YAYEGO

BOOKNOW

BOOKNOW

ROMIO

ROMIO

EPIC

EPIC

CHAPALA RIBERY

CHAPALA RIBERY

FALGO

FALGO

FINTECH REMITTANCES

FINTECH REMITTANCES

WEDDING PLANNING

WEDDING PLANNING

APYMSA B2B

APYMSA B2B

KARL

KARL

RADEC

RADEC

KOMET

KOMET

CARL'S JR.

CARL'S JR.

KAZAM

KAZAM

BODYLOGIC

BODYLOGIC

BAYWA re

BAYWA re

AUTEX

AUTEX

Let's talk about what we can

build together

Some of the projects we have done
MADE UNDER THIS METHODOLOGY

Let's talk about it
that we can

build
together