We redefine the real estate buying experience

SAN CARLOS GROUP

We redefine the real estate buying experience, the most important purchase in life

Customer experience / product design / MVP development / UX & UI design

Challenge:

Grupo San Carlos is a housing development firm from Guadalajara, Jalisco. They have delivered more than 60,000 homes in 55 years.

In the context of their digital transformation, they sought us out to deepen their relationship with their customers throughout the entire home-buying lifecycle. Their ultimate goal was to expand the scope of their value proposition and consolidate their market leadership.

what do we achieve?

We developed a digital platform that offers trust and transparency to customers throughout the entire process, from the purchase motivation to the management of post-sale guarantees. Our solution reduced the operational burden on customer management by the internal team, we promoted omnichannel through integration with the business's core systems, we simplified key functionalities such as down payment, credit file management, support, project progress notification, among others. In this way, we minimized the main pain points that existed in the customer experience.

How did we do it?

Based on a user-centered approach, we adapted our methodology for this project as follows:

Immersion

We begin by immersing ourselves in the company, where we focus on understanding its operating and commercial model and its technological architecture with the aim of understanding the different business rules and its technological capacity.

Exploration

We conducted an exploration with different customer segments to understand their current experience with Grupo San Carlos, with the aim of identifying opportunities for innovation in the previous experience.

Ideation

Based on this knowledge, we generate a product vision, in terms of modules and functionalities to define a strategic route for the mobile application with the priority of meeting customer needs and technological feasibility.

Definition

We define the minimum viable product (MVP) from a technological perspective. We validate the concepts through prototypes with real users. We define a clear course of action for building the product and its integration into the company's different systems and suppliers.

Construction

We developed the product respecting the business rules and the operation through full integration with the ERP (Enkontrol). In addition, on the front end we delivered a product with excellent (UX) for clients, which simplified its implementation.

Immersion

Based on this knowledge, we generate a product vision, in terms of modules and functionalities to define a strategic route for the mobile application with the priority of meeting customer needs and technological feasibility.

Exploration

We begin by immersing ourselves in the company, where we focus on understanding its operating and commercial model and its technological architecture with the aim of understanding the different business rules and its technological capacity.

Ideation

We conducted an exploration with different customer segments to understand their current experience with Grupo San Carlos, with the aim of identifying opportunities for innovation in the previous experience.

Definition

We define the minimum viable product (MVP) from a technological perspective. We validate the concepts through prototypes with real users. We define a clear course of action for building the product and its integration into the company's different systems and suppliers.

Construction

We developed the product respecting the business rules and the operation through full integration with the ERP (Enkontrol). In addition, on the front end we delivered a product with excellent (UX) for clients, which simplified its implementation.

Some of the projects we have done
MADE UNDER THIS METHODOLOGY

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