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Digital automotive service scheduling experience

2024

KAZAM

We designed a digital product that would improve and centralize the experience in the preventive and corrective service scheduling process for cars in Mexico.

Product vision design // Prototyping and testing // UX & UI design

Challenge:

A leading automotive company specializing in the sale of auto parts nationwide sought to diversify with a digital product that would revolutionize the automotive service scheduling experience.

We have built a new business core that allows us to be pioneers in this market in Mexico. Product Director, KAZAM

what do we achieve?

We created a platform that simplifies and centralizes the relationship between vehicle owners and workshops, guaranteeing security, trust and loyalty. We managed to improve the user experience when taking their car to the workshop, reducing the factors that generate stress, such as uncertainty due to lack of knowledge in automotive mechanics, late delivery times, poor customer service, among others.

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How did we do it?

Using our methodology, we detected the main needs and expectations of the market, which allowed us to design all the user experience (UX) flows necessary to achieve the desired experience. In addition, we achieved a high technical quality delivery that simplified the development of the project.

Immersion

We conducted a benchmark of the automotive workshop panorama in Mexico, as well as of the digitalization trends in automotive mechanics services at national and international level.

Exploration

With a user-centric approach, the main needs of mechanics' shops and their customers were analyzed. Subsequently, a deep analysis of the pain points and Jobs To Be Done of the current experience was carried out, seeking through the integration of a digital product to design a new experience that would provide transparency and empower the user when taking their car to the mechanic's shop.

Ideation

We co-create and prioritize user-centric concepts that address customer needs to define their go-to-market path.

Definition

We define the functionalities, scopes and modules necessary for the validation of the hypothesis in the market through an MVP (prototype). This MVP contemplates the designed experience and rules out the development of modules or secondary functionalities that postpone the launch of the project.

Construction

Immersion

We co-create and prioritize user-centric concepts that address customer needs to define their go-to-market path.

Exploration

We conducted a benchmark of the automotive workshop panorama in Mexico, as well as of the digitalization trends in automotive mechanics services at national and international level.

Ideation

With a user-centric approach, the main needs of mechanics' shops and their customers were analyzed. Subsequently, a deep analysis of the pain points and Jobs To Be Done of the current experience was carried out, seeking through the integration of a digital product to design a new experience that would provide transparency and empower the user when taking their car to the mechanic's shop.

Definition

We define the functionalities, scopes and modules necessary for the validation of the hypothesis in the market through an MVP (prototype). This MVP contemplates the designed experience and rules out the development of modules or secondary functionalities that postpone the launch of the project.

Construction

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Let's talk about what we can

build together

CONTACT US
APTO EDUCATION

Let's talk about it
that we can

build
together

CONTACT US
APTO EDUCATION

APTO Innovación S.A.P.I de C.V.

Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico

+52 (33) 1814-5528

info@apto.mx

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