TMX, a leader in the tuning market, was looking to create a digital experience that would unify the offer of auto parts and customization products for enthusiasts and professionals in the sector. The challenge was to design a marketplace that offered a fluid, safe and reliable buying and selling process, allowing users to find products easily and giving them confidence when making transactions.
Through strategy workshops and stakeholder interviews, we understood the logic behind the business's issues and challenges. We conducted in-depth research to identify the needs of buyers and sellers, which allowed us to design a marketplace which effectively addresses industry challenges and facilitates transactions between both parties.
APTO Innovación S.A.P.I de C.V.
Ostia 2750 Int. 3,Providencia 2nd Secc, 44630 Guadalajara, Jal. Mexico
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