How an innovation project impacts customer loyalty

The trend in terms of investment in innovation projects is clear. Increasingly, decision makers agree that investing in innovation projects will be critical to staying competitive in the market. However, these projects are generally complex, and consume time and resources, so it is essential to know what effects this investment has on a company. This is why measuring the success of innovation projects is of utmost importance to ensure that business objectives are met and that there is continuous improvement in future projects.

How an innovation project impacts customer loyalty

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En un mundo donde la innovación suele confundirse con disrupción, a veces lo más poderoso es reconocer y amplificar el valor oculto en los procesos actuales. Creatividad también es revelar, no solo crear.¿Cómo haces visible el valor que ya existe en tu organización?#trendsetters #culturadeinnovación #ideasquetransforman

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