To achieve a successful digital transformation, a change in the organizational culture is essential, as it modifies the operation within it. This digitalization process must start from the top, because the drive of senior management is necessary to achieve an adequate transition in all areas. To begin with, action mechanisms must be established along with a strategic plan to materialize it, since it must be considered that there will always be some resistance to change. One facilitator that has accompanied companies in their digital transformation is gamification, thus reinventing the way of working and experiencing the work environment.