“The customer is always right” is a common motto of companies when talking about their service, giving priority to customer satisfaction. When it comes to innovation and digital transformation, it is a principle that remains valid. Companies that are successful in their innovation and digital transformation projects understand that you cannot start innovating and creating something new without first studying the needs of your users. An organization that forgets about its consumers is destined to fail.
User-centric approach, the importance of a consumer-centric approach.
Early adopter companies are organizations that adopt new technologies, trends and solutions before the majority of the market. They are characterized by their culture of openness to change, which allows them to generate competitive advantages, optimize processes and differentiate themselves from their competitors.
As HR Manager, she is responsible for finding the best talents and supporting them in their growth. She also ensures that everyone at Apto has a great experience, both at work and in the important moments.
According to Rodolfo, director of Kazam, clearly defining the problem from the beginning allows the focus to be kept on the real need in each iteration, ensuring that development is always aligned with the original purpose of the product or service💡
🎙️Listen to more on the topic in the latest episode of Trendsetters on Spotify and YouTube.
Defining a business model is just the first step. If reality shows that it is not working, it is vital to evolve quickly. At Kazam, they have been able to listen to the user and launch new iterations as quickly as possible in order to validate improvements and respond effectively to the needs of their users💡
🎙️Listen to more on the topic in the latest episode of Trendsetters on Spotify and YouTube.
One of the key learnings at Kazam is that for a product to truly evolve, listening and empathizing with user needs is essential. Without a methodology that allows you to deeply understand and connect with users, the product cannot evolve💡
🎙️Listen to more on the topic in the latest episode of Trendsetters on Spotify and YouTube.
The challenge was to design a digital product that would revolutionize the automotive service scheduling experience. From this, we created a platform that would simplify and centralize the relationship between vehicle owners and workshops, guaranteeing security, trust and customer loyalty.