Acto
UX & UI Design // MVP Development
Acto
UX & UI Design // MVP Development
How was the project created?
How was the project created?
Challenge
The challenge of this project was to design a product that will centralize the experience of selling and managing micro insurance policies in a digital way, seeking to provide accessible protection for users and their families.
Project
What we seek with this project is to serve the business market and its workforce by providing a new experience focused on a digital product where protection and coverage are offered through micro policies for users. In addition, the project seeks to cultivate a culture of protection and prevention against unforeseen events and accidents in this market neglected by large insurers.
How do we generate value?
- Design of the operational processes for the management of the digital business model.
- We were able to design user-friendly navigation flows on both computer and mobile.
- A digital experience was designed for hiring, claims and consultation of the different policies.
- We defined a training module that would be useful for both the user and their family members.
Challenge
The challenge of this project was to design a product that will centralize the experience of selling and managing micro insurance policies in a digital way, seeking to provide accessible protection for users and their families.
Project
What we seek with this project is to serve the business market and its workforce by providing a new experience focused on a digital product where protection and coverage are offered through micro policies for users. In addition, the project seeks to cultivate a culture of protection and prevention against unforeseen events and accidents in this market neglected by large insurers.
How do we generate value?
- Design of the operational processes for the management of the digital business model.
- We were able to design user-friendly navigation flows on both computer and mobile.
- A digital experience was designed for hiring, claims and consultation of the different policies.
- We defined a training module that would be useful for both the user and their family members.
Who are we designing for?
This project was thought and designed especially for companies and their employees of medium-low socioeconomic level, who seek to have protection either as a benefit or direct hiring.
En México, este es un nivel socioeconómico que abarca gran parte de la población del país, y la mayoría no tiene la cultura de contar con un seguro para la prevención ante accidentes e imprevistos, esto debido a que suelen estar muy por fuera de sus presupuestos y sus necesidades del día día. Es por esto que se diseñó un producto de prevención y cobertura accesible.
Who are we designing for?
This project was thought and designed especially for companies and their employees of medium-low socioeconomic level, who seek to have protection either as a benefit or direct hiring.
In Mexico, this is a socioeconomic level that encompasses a large part of the country’s population, and most do not have the culture of having insurance for the prevention of accidents and unforeseen events, this because they tend to be far beyond their budgets. and your day-to-day needs. This is why an accessible prevention and coverage product was designed.
The path towards the MVP
Once the research and design stage was completed, 4 products were defined:
The website, a mobile app for customers, a desktop app for customers, and a general administration for the company, with these 4, the experience to make the project a reality.
The path towards the MVP
Once the research and design stage was completed, 4 products were defined:
The website, a mobile app for customers, a desktop app for customers, and a general administration for the company, with these 4, the experience to make the project a reality.