Autoavanza
Product design // Strategic design // MVP development // UX & UI design
Autoavanza
Product design // Strategic design // MVP development // UX & UI design
How was the project created?
How was the project created?
Challenge
Under a Covid-19 scenario, the need for cash in Mexican families takes on special relevance. In addition, these needs are no longer covered with some gold garments, since the amounts that families need exceed $ 50,000 MXN. NMP seeks to transfer its business to other products, in this case, the car. The goal was to redesign the current auto pawn or auto loan with warranty experience by avoiding contact through digitizing the customer journey.
Project
From an exhaustive investigation with approximately 50 people, the main needs were recognized for each of the most important market segments. For example, in the case of families, the resource of commitment is understood as a way to solve an emergency, while for micro-entrepreneurs they use it as a source of financing for their business. Based on our learning, a digital experience was designed for the undertaking of the car, seeking to minimize as much as possible the points of contact between the institution and the client.
How do we generate value?
- Design of incremental improvements in the customer experience through digital tools.
- Mapping of technological components to ensure their viability.
- Identification of main markets and their needs.
- Identification of improvement areas for the institution that can be acted upon in the short term.
Challenge
Under a Covid-19 scenario, the need for cash in Mexican families takes on special relevance. In addition, these needs are no longer covered with some gold garments, since the amounts that families need exceed $ 50,000 MXN. NMP seeks to transfer its business to other products, in this case, the car. The goal was to redesign the current auto pawn or auto loan with warranty experience by avoiding contact through digitizing the customer journey.
Project
From an exhaustive investigation with approximately 50 people, the main needs were recognized for each of the most important market segments. For example, in the case of families, the resource of commitment is understood as a way to solve an emergency, while for micro-entrepreneurs they use it as a source of financing for their business. Based on our learning, a digital experience was designed for the undertaking of the car, seeking to minimize as much as possible the points of contact between the institution and the client.
How do we generate value?
- Design of incremental improvements in the customer experience through digital tools.
- Mapping of technological components to ensure their viability.
- Identification of main markets and their needs.
- Identification of improvement areas for the institution that can be acted upon in the short term.
Who are we designing for?
For the institution, designing a competitive product that supports the diversification of NMP.
For customers, giving them access to a one-stop car monetization and purchase service.
Who are we designing for?
For the institution, designing a competitive product that supports the diversification of NMP.
For customers, giving them access to a one-stop car monetization and purchase service.
The path to the MVP
Based on a deep understanding of the current operation of the business and the needs of the users, different concepts were designed to attend to both of their business processes.
Taking into account the operational and technological effort, a short, medium and long-term actionable route was defined for the development of the prototype.
The path to the MVP
Based on a deep understanding of the current operation of the business and the needs of the users, different concepts were designed to attend to both of their business processes.
Taking into account the operational and technological effort, a short, medium and long-term actionable route was defined for the development of the prototype.