Carl’s Jr.
Product Design // MVP development // UX & UI design
Carl’s Jr.
Product Design // MVP development // UX & UI design
How was the project created?
How was the project created?
Challenge
Design a benefit program (coupons) that creates value for the clients and the restaurants involved; by increasing sales in a dynamic way, allowing a bigger data compilation of the preferences from the clients through digital platforms.
Project
The opportunity areas of Carl’s Jr. were analyzed and we identified that creating physical coupons wasn’t profitable for the group because of the high costs and data wasn’t obtained from users.
With a user-céntric approach, we developed an app with different modules that generate value to the clients and to the group. The main module consists of a digital spinning wheel which offers different promos randomly and could be activated every 24 hours.
To ensure that the customer was at the store, the coupons could only be activated once the client was close to a point of sale (geolocation) and had a short period of time to redeem the ticket or it expired.
Results
- Se logró aumentar las ventas del grupo un 18% durante su lanzamiento.
- Se capitalizar las preferencias de los clientes mediante el uso de la app.
- La estrategia premiaba a los clientes por su fidelidad y se generaban ofertas especiales por el uso de la plataforma.
- Se captaron alrededor de 30,000 usuarios y se canjearon 45,000 cupones.
Challenge
Design a benefit program (coupons) that creates value for the clients and the restaurants involved; by increasing sales in a dynamic way, allowing a bigger data compilation of the preferences from the clients through digital platforms.
Project
The opportunity areas of Carl’s Jr. were analyzed and we identified that creating physical coupons wasn’t profitable for the group because of the high costs and data wasn’t obtained from users.
With a user-céntric approach, we developed an app with different modules that generate value to the clients and to the group. The main module consists of a digital spinning wheel which offers different promos randomly and could be activated every 24 hours.
To ensure that the customer was at the store, the coupons could only be activated once the client was close to a point of sale (geolocation) and had a short period of time to redeem the ticket or it expired.
Results
- During the launch of the MVP, we increased sales by 18%.
We capitalized on the preferences of the users through the digital platform usage. - The strategy rewarded customers for their loyalty and generated special offers for the use of the platform.
- We captured around 30,000 users on the platform and more than 45,000 coupons were exchanged.
Who are we designing for?
Through user-centric workshops, we identified the different needs of the persons that visit the restaurants more often and their preferences.
We discovered that their ideal clients were young men with a high level of technology penetration, which validates the development of the digital tool.
Who are we designing for?
Through user-centric workshops, we identified the different needs of the persons that visit the restaurants more often and their preferences.
We discovered that their ideal clients were young men with a high level of technology penetration, which validates the development of the digital tool.
Next steps
In a second stage of the project, we developed a new concept named Club Appetit, which reclipated the solution from Carl’s Jr in the other brands of the group, Popeyes and PizzaRev.
Next steps
In a second stage of the project, we developed a new concept named Club Appetit, which reclipated the solution from Carl’s Jr in the other brands of the group, Popeyes and PizzaRev.
